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M A R K E T I N G  T I P S  O F  T H E  M O N T H:

Content Marketing: The Hottest Trend in Marketing & Advertising

What is content marketing?

Content marketing: A simple and effective marketing strategy

that uses written, recorded or live content to help attract

and retain customers and position your business

as a trusted resource in your marketplace.


In other words content marketing is about using information to attract and retain customers. It’s about offering them something useful instead of chasing them with sales pitches. It’s pull, not push. It’s permission based, not interruption.


Whenever you pick up a copy of your supermarket’s customer magazine - that’s content marketing. When a local businesswoman speaks at a networking event - that’s content marketing. Recipe cards from food companies, articles in the local paper or online, your website text or customer newsletters - content, content, content and more content.


Content can be written, recorded or even live but what it must do is be useful (or at least entertaining) - not just a sales pitch.


Do it well and customers will actually seek out your marketing precisely because it is useful. They’ll also be more likely to pass it on, look forward to more in future and become an engaged and loyal customer. You become their trusted resource.

Content Marketing:  An alternative strategy to traditional   marketing & advertising

Most marketing is about standing on a street corner and shouting loud enough to be heard over all the other businesses doing the same. Unfortunately with so many people shouting, customers do their best to avoid advertising like the plague. Chances are you do too.


Content marketing turns this on its head. Instead of trying to grab people’s attention when they really don’t want to be listening, you create something that they actually want – useful information or entertaining content. Customers in search of information or entertaining content actually search you out – it’s marketing they want to see. In fact, they ask for it.


Content marketers might still advertise in the paper, use leaflets or sponsor an event but their advertising no longer says ‘buy from us because we’re great’ it says ‘I have some information that’ll help you solve that problem’.

Lack of Information + Too Much Information
= Customer Confusion

When people are in the market for goods or services, what they are really looking for is a solution to a problem or the best way to fill a need. Chances are they don’t have all the information they would like to have or are simply confused by all the choices and conflicting opinions. They are looking for someone to provide the information they need to make a better buying decision.


By putting that information at the heart of your marketing you become the place to go – a trusted resource.

Six reasons why you need to check out                              content marketing:

1.  You’re not getting the results you want from your existing marketing. You’re tired of cold calling, advertising or cutting prices.
2.  Content marketing creates information and entertaining content that people want. They seek it - and you - out.
3.  Good content makes prospective customers smarter and helps them solve problems. Done well it helps you to become a trusted resource and encourages customer loyalty and new business.
4.  It’s a long-term marketing solution that can be done on any budget - or even no budget.
5.  It can take the form of written content, video, audio, pictorial or even live content - it suits all business types.
6.  You want something that builds over time - helping you get off the marketing merry-go-round.



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